The Right Door for Your Event: The Perfect Access Strategy for Your Webcast

Enter your digital event space is one of the most critical factors for your webcast's success. With MEETYOO Show, you have full control. The method you choose influences everything: from the number of attendees and the conversion rate to the quality of your data and the interaction during the event.

The central question you should ask yourself is: What is the primary goal of my event? Is it about maximum, anonymous reach, or do you want to generate high-quality leads that maximize your content's ROI? Your answer determines which access method is right for you.

An Overview of Access Methods

Each method has specific advantages and disadvantages. Let's look at them in detail—from the lowest to the highest barrier to entry.

1. Open Access: Maximum Reach with No Hurdles

Imagine opening the doors to a huge hall where everyone can simply walk in. That's open, anonymous access.

• Principle: Attendees click a link and are immediately live in the event. No data entry is required.
• The biggest advantage: The barrier to entry is practically zero. This leads to the potentially highest number of attendees, as joining is as easy as possible. Ideal for events focused purely on brand awareness or the rapid dissemination of information.
• The clear disadvantage: You don't know who attended. Your reporting is based on anonymous numbers. Targeted follow-ups or lead generation are impossible. You have no control over who is watching.

Conclusion: Perfect for public announcements or events aiming to reach the largest, broadest audience quickly and easily.

2. Login with Name (and Custom Fields): The Middle Ground

Here, you ask your guests to briefly introduce themselves at the entrance. This is a pseudo-anonymous approach that allows for a first touch of personalization.

• Principle: The attendee enters their name and, optionally, other information (e.g., company) into a short form.
• The biggest advantage: You get more context. Questions in the chat can be directly attributed to a person, making the interaction more personal. You can ask for simple but valuable data points to gain better insight into your audience.
• The clear disadvantage: The data is not validated. A "John Doe" could just as easily be "Donald Duck." Since no email address is collected, a later follow-up is not possible.

Conclusion: A good choice for internal events or when you want to create a more personal atmosphere without setting up a high registration barrier.

3. Registration: The Gold Standard for Content ROI

This is the classic and most powerful method for high-quality B2B webcasts designed for lead generation and content ROI.

• Principle: Attendees fill out a form with their name, email, and possibly other fields. Their identity is often confirmed via a double opt-in process by email.
• The biggest advantage: You receive valid, actionable data. Every registered person is a unique lead. This enables precise reporting and targeted follow-up campaigns. With MEETYOO Show, you can automatically send reminders to increase the live attendance rate and send personalized content afterward. This is how you turn attendees into valuable contacts.
• The clear disadvantage: The barrier to entry is higher. Every additional click and every extra form field can lead to drop-offs.

Our Best Practice for Forms:

• As much as necessary, as little as possible: Limit yourself to the truly necessary fields.
• Required vs. optional fields: Name and email are mandatory. Ask for the company as an optional field. This provides high marketing value with a low drop-off rate. Avoid making the phone number mandatory, as this creates a high barrier.

Conclusion: Indispensable for all events where data acquisition and lead qualification are the main focus.

4. Single Sign-On (SSO): Maximum Security, Maximum Convenience

SSO is the most elegant solution for the decisive moments in corporate communication, especially for internal or partner events in an enterprise environment.

• Principle: Attendees authenticate seamlessly using their existing company logins (e.g., Microsoft, Google).
• The biggest advantage: Although the initial setup is more complex, SSO offers the least friction for attendees. One click, and they are securely and verifiedly logged in. At the same time, you receive completely valid data and meet the highest security requirements—a key advantage of our platform, Made in Germany. It's the perfect combination of convenience and enterprise security.
• The clear disadvantage: The initial setup effort is higher and requires technical resources. This is where we stand by your side as a partner with our expertise.

Conclusion: The premium solution for CEO town halls, compliance training, or exclusive partner events where security and a seamless user experience are top priorities.

Our Recommendation at a Glance

Ultimately, the choice depends on your strategy. An anonymous door may attract more visitors, but only a deliberate registration process will provide you with the valuable contacts that drive your business forward. So, weigh your options carefully to find the perfect balance for your next digital event. With MEETYOO Show, you have the right solution for every scenario.

How to Configure the Access Method in MEETYOO Show

In MEETYOO Show, you can find this setting under Event Configuration > General > Access. There, you can control and customize the access method for each event as needed.

For "Login with name and custom fields," you can directly define one or more fields that will be requested at login. Here you can add text fields or selection fields.

If registration is selected, you can configure the registration page with all its facets.

This includes:

• Title
• Subtitle
• Language
• Text (full markdown support)
• Logo
• Banner image
• Additional custom fields