[{"data":1,"prerenderedAt":674},["ShallowReactive",2],{"article-en-resources_en-webinar-benchmarks-2026":3},{"id":4,"title":5,"author":6,"body":7,"category":622,"cta":623,"description":655,"documentId":656,"extension":657,"featured":658,"image":659,"keywords":660,"locales":661,"meta":663,"metaTitle":664,"navigation":665,"path":666,"published":665,"publishedAt":667,"rawbody":668,"readingTime":669,"seo":670,"stem":662,"subtitle":671,"tags":660,"updatedAt":672,"__hash__":673},"resources_en\u002Fwebinar-benchmarks-2026.md","Webinar benchmarks 2026: Which numbers are realistic for your planning","Tim Adelmann",{"type":8,"value":9,"toc":602},"minimark",[10,14,19,22,140,143,214,224,228,234,240,246,252,255,259,265,268,324,337,345,349,352,421,424,427,431,434,437,441,444,521,528,541,545,548,555,559,564,567,571,574,578,581,585,588,592,595,599],[11,12,13],"p",{},"Your leadership team asks about the Q1 webinar: \"120 of 300 registrants showed up. Is that good?\" Your first search says 40%, the second says 58%, the third says 61%. All three numbers are correct, because the 2026 webinar benchmarks measure different things.",[15,16,18],"h2",{"id":17},"the-2026-webinar-benchmarks-at-a-glance","The 2026 webinar benchmarks at a glance",[11,20,21],{},"All figures come from platform data of the respective vendor and describe that vendor's customer base. Goldcast and BigMarker explicitly analyze B2B webinars. Use the values as a frame of reference for your planning.",[23,24,25,44],"table",{},[26,27,28],"thead",{},[29,30,31,35,38,41],"tr",{},[32,33,34],"th",{},"Source",[32,36,37],{},"Data basis",[32,39,40],{},"Attendance rate",[32,42,43],{},"Avg. registrants \u002F attendees",[45,46,47,68,86,104,122],"tbody",{},[29,48,49,59,62,65],{},[50,51,52],"td",{},[53,54,58],"a",{"href":55,"rel":56},"https:\u002F\u002Fwww.goldcast.io\u002Freports\u002Fb2b-webinar-benchmark-report-2026",[57],"nofollow","Goldcast, 2026 B2B Webinar Benchmark Report",[50,60,61],{},"26,190 webinars, 522 B2B organizations, platform data Jan 1 to Dec 31, 2025",[50,63,64],{},"40% \"attendance rate\" (2024: 33%)",[50,66,67],{},"251 \u002F 102",[29,69,70,77,80,83],{},[50,71,72],{},[53,73,76],{"href":74,"rel":75},"https:\u002F\u002Fwww.on24.com\u002Fblog\u002Fkey-takeaways-from-the-webinar-benchmarks-report\u002F",[57],"ON24, Digital Engagement Benchmarks 2026",[50,78,79],{},"Platform data 2025 (scope not stated)",[50,81,82],{},"60% \"conversion rate of registrations to attendees\"",[50,84,85],{},"n\u002Fa \u002F 239",[29,87,88,95,98,101],{},[50,89,90],{},[53,91,94],{"href":92,"rel":93},"https:\u002F\u002F5419875.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F5419875\u002FResources%202026\u002F2025-26-B2B-Webinar-Benchmark-Report.pdf",[57],"BigMarker, 2025-2026 B2B Webinar Benchmark Report",[50,96,97],{},"Platform data, over 2 million events in the reporting year according to the vendor",[50,99,100],{},"49% \"show-up rate\" (live only; high performers 58%)",[50,102,103],{},"322 \u002F 171",[29,105,106,113,116,119],{},[50,107,108],{},[53,109,112],{"href":110,"rel":111},"https:\u002F\u002Fwww.getcontrast.io\u002Flearn\u002Fwebinar-benchmarks",[57],"Contrast, 2026 Webinar Benchmarks",[50,114,115],{},"\"1M+ registrants\", platform data, period not stated",[50,117,118],{},"61% watch live or on demand; live approx. 44-50%",[50,120,121],{},"n\u002Fa",[29,123,124,131,134,137],{},[50,125,126],{},[53,127,130],{"href":128,"rel":129},"https:\u002F\u002Fwww.twentythree.com\u002Freports\u002Fwebinar-statistics",[57],"TwentyThree, State of Webinars 2026",[50,132,133],{},"Survey of 133 webinar owners plus anonymized platform data (\"1000s of webinars\")",[50,135,136],{},"58% \"avg. attendance rate\" (platform data)",[50,138,139],{},"308 \u002F 154",[11,141,142],{},"On-demand shares and further figures:",[23,144,145,157],{},[26,146,147],{},[29,148,149,151,154],{},[32,150,34],{},[32,152,153],{},"On demand",[32,155,156],{},"Other values",[45,158,159,170,181,192,203],{},[29,160,161,164,167],{},[50,162,163],{},"Goldcast",[50,165,166],{},"89.1% of webinars available on demand; on-demand viewers = 15.9% of all viewers",[50,168,169],{},"Avg. 56.8 min, median 60 min; Q&A in 56.1%, polls in 19% of webinars; completion rate on demand 91%, live 74%",[29,171,172,175,178],{},[50,173,174],{},"ON24",[50,176,177],{},"Figures inconsistent (50% vs. 43% on-demand share), therefore not used",[50,179,180],{},"Avg. 49 min engagement time; avg. 150 poll responses per webinar",[29,182,183,186,189],{},[50,184,185],{},"BigMarker",[50,187,188],{},"83% published on demand; replays drive on average 1.8x more registrations",[50,190,191],{},"Avg. 13 Q&A questions and 87 poll responses per webinar; Tue\u002FWed\u002FThu together = 80% of webinars",[29,193,194,197,200],{},[50,195,196],{},"Contrast",[50,198,199],{},"42% of views on demand",[50,201,202],{},"Tuesday: 50% live attendance",[29,204,205,208,211],{},[50,206,207],{},"TwentyThree",[50,209,210],{},"19% \"on-demand conversion rate\" (definition not stated)",[50,212,213],{},"Thursday: 64%; mornings (7-10 am, time zone not stated): 62%; avg. viewing time approx. 40 min",[215,216,217],"callout",{},[11,218,219,223],{},[220,221,222],"strong",{},"Short answer:"," Across these studies, 40 to 61% of registrants attend, depending on definition and vendor. Plan with a range and compare yourself mainly with your own past results.",[15,225,227],{"id":226},"why-webinar-attendance-rates-differ-so-much","Why webinar attendance rates differ so much",[11,229,230,233],{},[220,231,232],{},"Different definitions."," BigMarker counts only live attendance: people who attend the live webinar divided by everyone who registered. Contrast counts live and on-demand viewers together and arrives at 61%. In the Goldcast and ON24 reports, it is not clear whether on-demand viewers are part of the rate. Read their numbers as a general \"attendance rate\".",[11,235,236,239],{},[220,237,238],{},"Different customer bases."," Every number mirrors the vendor's customers: company size, industry, region and brand strength. BigMarker itself reports that show-up rates drop with larger lists, and that customer education events reach higher rates than top-of-funnel webinars. Contrast reports 6% higher live attendance for webinars with fewer than 100 registrations.",[11,241,242,245],{},[220,243,244],{},"Averages and outliers."," Goldcast reports an average of 486 registrations for Thursday webinars, but a median of only 80. A few very large, recurring events pull the average up. Goldcast itself considers the median the more typical benchmark.",[11,247,248,251],{},[220,249,250],{},"Calculation method."," TwentyThree reports 58%, but an average of 308 registrations and 154 attendees works out to 50%. One possible explanation: the rate averages individual webinars, and small webinars often reach higher rates. When in doubt, plan with the lower value.",[11,253,254],{},"Compare yourself with the study whose definition matches how you measure.",[15,256,258],{"id":257},"working-backwards-how-many-webinar-registrations-do-you-need","Working backwards: How many webinar registrations do you need?",[11,260,261,262],{},"Use this formula: ",[220,263,264],{},"Required registrations = target attendees ÷ attendance rate.",[11,266,267],{},"Example for 100 live attendees:",[23,269,270,282],{},[26,271,272],{},[29,273,274,277,279],{},[32,275,276],{},"Assumption",[32,278,34],{},[32,280,281],{},"Required registrations",[45,283,284,294,304,314],{},[29,285,286,289,291],{},[50,287,288],{},"40%",[50,290,163],{},[50,292,293],{},"250",[29,295,296,299,301],{},[50,297,298],{},"49% (live)",[50,300,185],{},[50,302,303],{},"205",[29,305,306,309,311],{},[50,307,308],{},"58%",[50,310,207],{},[50,312,313],{},"173",[29,315,316,319,321],{},[50,317,318],{},"60%",[50,320,174],{},[50,322,323],{},"167",[11,325,326,327,331,332,336],{},"For total reach across live and on demand, Contrast's 61% means 164 registrations for 100 viewers. Contrast's own rule of thumb: about 160 registrations for 100 viewers. You can raise registrations with an ",[53,328,330],{"href":329},"\u002Fresources\u002Fwebinar-registration-page-optimize","optimized registration page",", and ",[53,333,335],{"href":334},"\u002Fresources\u002Fwebcast-email-templates-timeline","well-timed reminder emails"," raise your show-up rate.",[215,338,339],{},[11,340,341,344],{},[220,342,343],{},"Planning tip:"," Start with the conservative 40% and adjust once you have your own history. A target of 100 live attendees then means 250 registrations.",[15,346,348],{"id":347},"day-time-and-length-what-the-studies-say","Day, time and length: What the studies say",[11,350,351],{},"The studies name different best slots:",[23,353,354,369],{},[26,355,356],{},[29,357,358,360,363,366],{},[32,359,34],{},[32,361,362],{},"Recommended day",[32,364,365],{},"Rate",[32,367,368],{},"Further notes",[45,370,371,384,396,409],{},[29,372,373,375,378,381],{},[50,374,163],{},[50,376,377],{},"Tuesday",[50,379,380],{},"41.2% at avg. 294 registrations",[50,382,383],{},"Monday (47.2%) and Friday (46.9%) show the highest rates but attract the fewest registrations",[29,385,386,388,390,393],{},[50,387,196],{},[50,389,377],{},[50,391,392],{},"50% live attendance",[50,394,395],{},"Wednesday and Thursday: 47% each",[29,397,398,400,403,406],{},[50,399,207],{},[50,401,402],{},"Thursday",[50,404,405],{},"64%",[50,407,408],{},"Friday: 63%; mornings between 7 and 10 am (time zone not stated): 62%",[29,410,411,413,416,418],{},[50,412,185],{},[50,414,415],{},"none stated",[50,417,121],{},[50,419,420],{},"Tuesday to Thursday together account for 80% of webinars",[11,422,423],{},"Goldcast states times in US Eastern Time and names 12 pm ET as the most common start (16% of webinars). That is usually 6 pm in Germany. Test such slots with your own European audience.",[11,425,426],{},"On length, Goldcast reports a median of 60 minutes, while 30-minute webinars are growing (15.5%, up from 13.2% in 2024). TwentyThree reports that 69% of webinars last about an hour.",[15,428,430],{"id":429},"interaction-and-on-demand","Interaction and on demand",[11,432,433],{},"Chat and Q&A are the most-used interaction features: Goldcast finds chat in 62.3% of webinars, Q&A in 56.1% and polls in 19%. On demand is standard. At Goldcast, 89.1% of webinars offer a recording, and BigMarker finds that replays bring 1.8x more registrations on average.",[11,435,436],{},"The on-demand share is 15.9% of viewers at Goldcast and 42% of views at Contrast. A pure live rate leaves this part of the audience out.",[15,438,440],{"id":439},"measure-your-own-benchmarks-with-meetyoo-show","Measure your own benchmarks with MEETYOO Show",[11,442,443],{},"Your reference value comes from your own webinars. MEETYOO Show delivers the data per person and stores it in EU data centers.",[23,445,446,456],{},[26,447,448],{},[29,449,450,453],{},[32,451,452],{},"Finding from the studies",[32,454,455],{},"What you do in MEETYOO Show",[45,457,458,470,487,500,513],{},[29,459,460,463],{},[50,461,462],{},"Vendors count differently: live only or including on demand",[50,464,465,469],{},[53,466,468],{"href":467},"\u002Fwebcast-analytics","Webcast analytics"," shows registered viewers, live attendees and the no-show rate. Per person, you see whether someone watched live only, on demand only, both or not at all.",[29,471,472,475],{},[50,473,474],{},"15.9 to 42% of viewers watch on demand, replays bring 1.8x more registrations",[50,476,477,481,482,486],{},[53,478,480],{"href":479},"\u002Fresources\u002Fpseudo-live","Pseudo-Live"," plays the recording as a premiere, without live production and without a moderation team in the studio. You decide when it becomes available on demand. ",[53,483,485],{"href":484},"\u002Fai-features","AI chapters and key moments"," make the recording easier to navigate.",[29,488,489,492],{},[50,490,491],{},"Q&A runs in 56.1% and polls in only 19% of webinars",[50,493,494,495,499],{},"Q&A, polls and moderated chat are part of the ",[53,496,498],{"href":497},"\u002Fengagement","engagement toolkit"," and included in every plan, including the Forever Free Plan.",[29,501,502,505],{},[50,503,504],{},"Audience and source influence the rate",[50,506,507,508,512],{},"UTM parameters from your campaign link land in the attendee profile. You export attendance data as CSV for your CRM and lead scoring. More on the ",[53,509,511],{"href":510},"\u002Fsolutions\u002Fmarketing-roi","Marketing & ROI page",".",[29,514,515,518],{},[50,516,517],{},"Attendance and engagement data exist per person",[50,519,520],{},"MEETYOO Show is ISO 27001 certified and GDPR compliant, and all event data is stored on EU servers. That matters once you evaluate attendance and engagement by name.",[11,522,523],{},[524,525],"img",{"alt":526,"src":527},"MEETYOO Show webcast interface with custom branding","\u002Fuploads\u002Fparticipant_view_branded_overlay_b3b40c0d38.webp",[215,529,530],{},[11,531,532,535,536,540],{},[220,533,534],{},"Your own benchmarks without a budget:"," The ",[53,537,539],{"href":538},"\u002F#pricing","Forever Free Plan"," is permanently free, has no expiry date and needs no credit card. It includes up to 500 registrations per event, 2 hours of live streaming per month and 10 hours of on-demand content, plus all engagement tools. Goldcast, TwentyThree and BigMarker report an average of 251 to 322 registrations per webinar. That fits within 500 registrations.",[15,542,544],{"id":543},"conclusion","Conclusion",[11,546,547],{},"The 120 of 300 from the example equal 40%, the Goldcast value. BigMarker reports 49% for live attendance only. Whether 40% is good depends on whether the recording was counted. Take the value as a starting point and measure it at your next webinar with the same definition.",[11,549,550,551,512],{},"To turn attendance into KPIs and ROI, read our guide to ",[53,552,554],{"href":553},"\u002Fresources\u002Fwebinar-roi-kpis-measurement","webinar ROI",[15,556,558],{"id":557},"faq","FAQ",[560,561,563],"h3",{"id":562},"what-is-a-good-webinar-attendance-rate","What is a good webinar attendance rate?",[11,565,566],{},"Depending on study and definition, 2026 averages range from 40% (Goldcast) to 61% (Contrast, live and on demand combined). For live attendance only, BigMarker reports 49% and Contrast 44 to 50%.",[560,568,570],{"id":569},"how-many-registrations-do-i-need-for-100-attendees","How many registrations do I need for 100 attendees?",[11,572,573],{},"Divide your target number of attendees by the expected attendance rate. At 40% you need 250 registrations, at 60% about 167.",[560,575,577],{"id":576},"which-day-is-best-for-webinars","Which day is best for webinars?",[11,579,580],{},"The studies disagree. Goldcast recommends Tuesday, TwentyThree measures the highest rate on Thursday, Contrast on Tuesday. Test two slots with your audience.",[560,582,584],{"id":583},"how-important-is-an-on-demand-recording","How important is an on-demand recording?",[11,586,587],{},"The on-demand share ranges from 15.9% of viewers (Goldcast) to 42% of views (Contrast). Goldcast reports that 89.1% of webinars offer a recording, and BigMarker finds that a replay brings 1.8x more registrations on average.",[560,589,591],{"id":590},"why-do-webinar-benchmarks-differ-so-much","Why do webinar benchmarks differ so much?",[11,593,594],{},"Vendors measure differently (live only or including on demand), and their numbers come from their own customer base. The calculation method matters too: the average of individual rates differs from the ratio of averages.",[560,596,598],{"id":597},"how-do-i-measure-the-attendance-rate-of-my-webinars","How do I measure the attendance rate of my webinars?",[11,600,601],{},"Divide the number of attendees by the number of registrants and decide in advance whether on-demand viewers count. MEETYOO Show reports registered viewers, live attendees and the no-show rate, and separates live, on-demand, both and no view. You can also explore analytics in the permanently free Forever Free Plan.",{"title":603,"searchDepth":604,"depth":604,"links":605},"",2,[606,607,608,609,610,611,612,613],{"id":17,"depth":604,"text":18},{"id":226,"depth":604,"text":227},{"id":257,"depth":604,"text":258},{"id":347,"depth":604,"text":348},{"id":429,"depth":604,"text":430},{"id":439,"depth":604,"text":440},{"id":543,"depth":604,"text":544},{"id":557,"depth":604,"text":558,"children":614},[615,617,618,619,620,621],{"id":562,"depth":616,"text":563},3,{"id":569,"depth":616,"text":570},{"id":576,"depth":616,"text":577},{"id":583,"depth":616,"text":584},{"id":590,"depth":616,"text":591},{"id":597,"depth":616,"text":598},"Insights & Learnings",[624,628,632],{"type":625,"label":626,"buttonLabel":627},"request-demo-cta","Set up your webinar program with expert backup: See MEETYOO Show live.","Book a demo",{"type":629,"label":630,"buttonLabel":631},"try-cta","Measure your own benchmarks: The Forever Free Plan is permanently free, no credit card required.","Start for free",{"type":633,"label":634,"referencedArticles":635},"referenced-articles","You might also find this useful",[636,642,649],{"title":637,"subtitle":638,"category":622,"readingTime":639,"slug":640,"image":641},"Webinar ROI: The KPIs that actually matter in B2B","The metrics that prove webcast value — and how to collect them without the manual work",8,"webinar-roi-kpis-measurement","\u002Fuploads\u002Fmedium_Professional_B2_B_hero_image_fo_a26f3e55_a6ca387a5d.png",{"title":643,"subtitle":644,"category":645,"readingTime":646,"slug":647,"image":648},"Webcast Analytics: Understanding What Your Event Actually Achieved","The complete guide to MEETYOO reporting: KPIs, audience data, engagement analysis and how to turn numbers into decisions","Getting Started",11,"webcast-analytics-reporting","\u002Fuploads\u002Fmedium_W_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_03_thumbnail_02_45_a425470811.jpg",{"title":650,"subtitle":651,"category":652,"readingTime":646,"slug":653,"image":654},"Webinar registration page: how to optimize for more sign-ups","From form to conversion page: how MEETYOO Show turns your registration page into a campaign landing page","Event Strategy","webinar-registration-page-optimize","\u002Fuploads\u002Fmedium_Professional_B2_B_tech_illustra_b485e5c6_90c09beeb4.png","40%, 58% or 61%? We compare the 2026 webinar benchmarks from Goldcast, ON24, BigMarker, Contrast and TwentyThree and show what you can plan with.","dtri9kg02fnadop4pati070d","md",false,"\u002Fuploads\u002Fmedium_webinar_benchmakrs_editorial_a3dd9ad6db.png",null,{"de":662,"en":662},"webinar-benchmarks-2026",{},"Webinar benchmarks 2026: Which numbers are realistic",true,"\u002Fwebinar-benchmarks-2026","2026-10-20","---\ndocumentId: \"dtri9kg02fnadop4pati070d\"\nlocales:\n  de: \"webinar-benchmarks-2026\"\n  en: \"webinar-benchmarks-2026\"\ntitle: \"Webinar benchmarks 2026: Which numbers are realistic for your planning\"\nmetaTitle: \"Webinar benchmarks 2026: Which numbers are realistic\"\nsubtitle: \"Five studies, five different attendance rates. Here is what they measure and how you work backwards from your target audience.\"\ndescription: \"40%, 58% or 61%? We compare the 2026 webinar benchmarks from Goldcast, ON24, BigMarker, Contrast and TwentyThree and show what you can plan with.\"\nauthor: \"Tim Adelmann\"\npublishedAt: \"2026-10-20\"\nupdatedAt: \"2026-10-30\"\ncategory: \"Insights & Learnings\"\nreadingTime: 9\npublished: true\ncta:\n  - type: \"request-demo-cta\"\n    label: \"Set up your webinar program with expert backup: See MEETYOO Show live.\"\n    buttonLabel: \"Book a demo\"\n  - type: \"try-cta\"\n    label: \"Measure your own benchmarks: The Forever Free Plan is permanently free, no credit card required.\"\n    buttonLabel: \"Start for free\"\n  - type: \"referenced-articles\"\n    label: \"You might also find this useful\"\n    referencedArticles:\n      - title: \"Webinar ROI: The KPIs that actually matter in B2B\"\n        subtitle: \"The metrics that prove webcast value — and how to collect them without the manual work\"\n        category: \"Insights & Learnings\"\n        readingTime: 8\n        slug: \"webinar-roi-kpis-measurement\"\n        image: \"\u002Fuploads\u002Fmedium_Professional_B2_B_hero_image_fo_a26f3e55_a6ca387a5d.png\"\n      - title: \"Webcast Analytics: Understanding What Your Event Actually Achieved\"\n        subtitle: \"The complete guide to MEETYOO reporting: KPIs, audience data, engagement analysis and how to turn numbers into decisions\"\n        category: \"Getting Started\"\n        readingTime: 11\n        slug: \"webcast-analytics-reporting\"\n        image: \"\u002Fuploads\u002Fmedium_W_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_03_thumbnail_02_45_a425470811.jpg\"\n      - title: \"Webinar registration page: how to optimize for more sign-ups\"\n        subtitle: \"From form to conversion page: how MEETYOO Show turns your registration page into a campaign landing page\"\n        category: \"Event Strategy\"\n        readingTime: 11\n        slug: \"webinar-registration-page-optimize\"\n        image: \"\u002Fuploads\u002Fmedium_Professional_B2_B_tech_illustra_b485e5c6_90c09beeb4.png\"\nimage: \"\u002Fuploads\u002Fmedium_webinar_benchmakrs_editorial_a3dd9ad6db.png\"\n---\nYour leadership team asks about the Q1 webinar: \"120 of 300 registrants showed up. Is that good?\" Your first search says 40%, the second says 58%, the third says 61%. All three numbers are correct, because the 2026 webinar benchmarks measure different things.\n\n## The 2026 webinar benchmarks at a glance\n\nAll figures come from platform data of the respective vendor and describe that vendor's customer base. Goldcast and BigMarker explicitly analyze B2B webinars. Use the values as a frame of reference for your planning.\n\n| Source | Data basis | Attendance rate | Avg. registrants \u002F attendees |\n|---|---|---|---|\n| [Goldcast, 2026 B2B Webinar Benchmark Report](https:\u002F\u002Fwww.goldcast.io\u002Freports\u002Fb2b-webinar-benchmark-report-2026) | 26,190 webinars, 522 B2B organizations, platform data Jan 1 to Dec 31, 2025 | 40% \"attendance rate\" (2024: 33%) | 251 \u002F 102 |\n| [ON24, Digital Engagement Benchmarks 2026](https:\u002F\u002Fwww.on24.com\u002Fblog\u002Fkey-takeaways-from-the-webinar-benchmarks-report\u002F) | Platform data 2025 (scope not stated) | 60% \"conversion rate of registrations to attendees\" | n\u002Fa \u002F 239 |\n| [BigMarker, 2025-2026 B2B Webinar Benchmark Report](https:\u002F\u002F5419875.fs1.hubspotusercontent-na1.net\u002Fhubfs\u002F5419875\u002FResources%202026\u002F2025-26-B2B-Webinar-Benchmark-Report.pdf) | Platform data, over 2 million events in the reporting year according to the vendor | 49% \"show-up rate\" (live only; high performers 58%) | 322 \u002F 171 |\n| [Contrast, 2026 Webinar Benchmarks](https:\u002F\u002Fwww.getcontrast.io\u002Flearn\u002Fwebinar-benchmarks) | \"1M+ registrants\", platform data, period not stated | 61% watch live or on demand; live approx. 44-50% | n\u002Fa |\n| [TwentyThree, State of Webinars 2026](https:\u002F\u002Fwww.twentythree.com\u002Freports\u002Fwebinar-statistics) | Survey of 133 webinar owners plus anonymized platform data (\"1000s of webinars\") | 58% \"avg. attendance rate\" (platform data) | 308 \u002F 154 |\n\nOn-demand shares and further figures:\n\n| Source | On demand | Other values |\n|---|---|---|\n| Goldcast | 89.1% of webinars available on demand; on-demand viewers = 15.9% of all viewers | Avg. 56.8 min, median 60 min; Q&A in 56.1%, polls in 19% of webinars; completion rate on demand 91%, live 74% |\n| ON24 | Figures inconsistent (50% vs. 43% on-demand share), therefore not used | Avg. 49 min engagement time; avg. 150 poll responses per webinar |\n| BigMarker | 83% published on demand; replays drive on average 1.8x more registrations | Avg. 13 Q&A questions and 87 poll responses per webinar; Tue\u002FWed\u002FThu together = 80% of webinars |\n| Contrast | 42% of views on demand | Tuesday: 50% live attendance |\n| TwentyThree | 19% \"on-demand conversion rate\" (definition not stated) | Thursday: 64%; mornings (7-10 am, time zone not stated): 62%; avg. viewing time approx. 40 min |\n\n:::callout\n**Short answer:** Across these studies, 40 to 61% of registrants attend, depending on definition and vendor. Plan with a range and compare yourself mainly with your own past results.\n:::\n\n## Why webinar attendance rates differ so much\n\n**Different definitions.** BigMarker counts only live attendance: people who attend the live webinar divided by everyone who registered. Contrast counts live and on-demand viewers together and arrives at 61%. In the Goldcast and ON24 reports, it is not clear whether on-demand viewers are part of the rate. Read their numbers as a general \"attendance rate\".\n\n**Different customer bases.** Every number mirrors the vendor's customers: company size, industry, region and brand strength. BigMarker itself reports that show-up rates drop with larger lists, and that customer education events reach higher rates than top-of-funnel webinars. Contrast reports 6% higher live attendance for webinars with fewer than 100 registrations.\n\n**Averages and outliers.** Goldcast reports an average of 486 registrations for Thursday webinars, but a median of only 80. A few very large, recurring events pull the average up. Goldcast itself considers the median the more typical benchmark.\n\n**Calculation method.** TwentyThree reports 58%, but an average of 308 registrations and 154 attendees works out to 50%. One possible explanation: the rate averages individual webinars, and small webinars often reach higher rates. When in doubt, plan with the lower value.\n\nCompare yourself with the study whose definition matches how you measure.\n\n## Working backwards: How many webinar registrations do you need?\n\nUse this formula: **Required registrations = target attendees ÷ attendance rate.**\n\nExample for 100 live attendees:\n\n| Assumption | Source | Required registrations |\n|---|---|---|\n| 40% | Goldcast | 250 |\n| 49% (live) | BigMarker | 205 |\n| 58% | TwentyThree | 173 |\n| 60% | ON24 | 167 |\n\nFor total reach across live and on demand, Contrast's 61% means 164 registrations for 100 viewers. Contrast's own rule of thumb: about 160 registrations for 100 viewers. You can raise registrations with an [optimized registration page](\u002Fresources\u002Fwebinar-registration-page-optimize), and [well-timed reminder emails](\u002Fresources\u002Fwebcast-email-templates-timeline) raise your show-up rate.\n\n:::callout\n**Planning tip:** Start with the conservative 40% and adjust once you have your own history. A target of 100 live attendees then means 250 registrations.\n:::\n\n## Day, time and length: What the studies say\n\nThe studies name different best slots:\n\n| Source | Recommended day | Rate | Further notes |\n|---|---|---|---|\n| Goldcast | Tuesday | 41.2% at avg. 294 registrations | Monday (47.2%) and Friday (46.9%) show the highest rates but attract the fewest registrations |\n| Contrast | Tuesday | 50% live attendance | Wednesday and Thursday: 47% each |\n| TwentyThree | Thursday | 64% | Friday: 63%; mornings between 7 and 10 am (time zone not stated): 62% |\n| BigMarker | none stated | n\u002Fa | Tuesday to Thursday together account for 80% of webinars |\n\nGoldcast states times in US Eastern Time and names 12 pm ET as the most common start (16% of webinars). That is usually 6 pm in Germany. Test such slots with your own European audience.\n\nOn length, Goldcast reports a median of 60 minutes, while 30-minute webinars are growing (15.5%, up from 13.2% in 2024). TwentyThree reports that 69% of webinars last about an hour.\n\n## Interaction and on demand\n\nChat and Q&A are the most-used interaction features: Goldcast finds chat in 62.3% of webinars, Q&A in 56.1% and polls in 19%. On demand is standard. At Goldcast, 89.1% of webinars offer a recording, and BigMarker finds that replays bring 1.8x more registrations on average.\n\nThe on-demand share is 15.9% of viewers at Goldcast and 42% of views at Contrast. A pure live rate leaves this part of the audience out.\n\n## Measure your own benchmarks with MEETYOO Show\n\nYour reference value comes from your own webinars. MEETYOO Show delivers the data per person and stores it in EU data centers.\n\n| Finding from the studies | What you do in MEETYOO Show |\n|---|---|\n| Vendors count differently: live only or including on demand | [Webcast analytics](\u002Fwebcast-analytics) shows registered viewers, live attendees and the no-show rate. Per person, you see whether someone watched live only, on demand only, both or not at all. |\n| 15.9 to 42% of viewers watch on demand, replays bring 1.8x more registrations | [Pseudo-Live](\u002Fresources\u002Fpseudo-live) plays the recording as a premiere, without live production and without a moderation team in the studio. You decide when it becomes available on demand. [AI chapters and key moments](\u002Fai-features) make the recording easier to navigate. |\n| Q&A runs in 56.1% and polls in only 19% of webinars | Q&A, polls and moderated chat are part of the [engagement toolkit](\u002Fengagement) and included in every plan, including the Forever Free Plan. |\n| Audience and source influence the rate | UTM parameters from your campaign link land in the attendee profile. You export attendance data as CSV for your CRM and lead scoring. More on the [Marketing & ROI page](\u002Fsolutions\u002Fmarketing-roi). |\n| Attendance and engagement data exist per person | MEETYOO Show is ISO 27001 certified and GDPR compliant, and all event data is stored on EU servers. That matters once you evaluate attendance and engagement by name. |\n\n![MEETYOO Show webcast interface with custom branding](\u002Fuploads\u002Fparticipant_view_branded_overlay_b3b40c0d38.webp)\n\n:::callout\n**Your own benchmarks without a budget:** The [Forever Free Plan](\u002F#pricing) is permanently free, has no expiry date and needs no credit card. It includes up to 500 registrations per event, 2 hours of live streaming per month and 10 hours of on-demand content, plus all engagement tools. Goldcast, TwentyThree and BigMarker report an average of 251 to 322 registrations per webinar. That fits within 500 registrations.\n:::\n\n## Conclusion\n\nThe 120 of 300 from the example equal 40%, the Goldcast value. BigMarker reports 49% for live attendance only. Whether 40% is good depends on whether the recording was counted. Take the value as a starting point and measure it at your next webinar with the same definition.\n\nTo turn attendance into KPIs and ROI, read our guide to [webinar ROI](\u002Fresources\u002Fwebinar-roi-kpis-measurement).\n\n## FAQ\n\n### What is a good webinar attendance rate?\n\nDepending on study and definition, 2026 averages range from 40% (Goldcast) to 61% (Contrast, live and on demand combined). For live attendance only, BigMarker reports 49% and Contrast 44 to 50%.\n\n### How many registrations do I need for 100 attendees?\n\nDivide your target number of attendees by the expected attendance rate. At 40% you need 250 registrations, at 60% about 167.\n\n### Which day is best for webinars?\n\nThe studies disagree. Goldcast recommends Tuesday, TwentyThree measures the highest rate on Thursday, Contrast on Tuesday. Test two slots with your audience.\n\n### How important is an on-demand recording?\n\nThe on-demand share ranges from 15.9% of viewers (Goldcast) to 42% of views (Contrast). Goldcast reports that 89.1% of webinars offer a recording, and BigMarker finds that a replay brings 1.8x more registrations on average.\n\n### Why do webinar benchmarks differ so much?\n\nVendors measure differently (live only or including on demand), and their numbers come from their own customer base. The calculation method matters too: the average of individual rates differs from the ratio of averages.\n\n### How do I measure the attendance rate of my webinars?\n\nDivide the number of attendees by the number of registrants and decide in advance whether on-demand viewers count. MEETYOO Show reports registered viewers, live attendees and the no-show rate, and separates live, on-demand, both and no view. You can also explore analytics in the permanently free Forever Free Plan.\n",9,{"title":5,"description":655},"Five studies, five different attendance rates. Here is what they measure and how you work backwards from your target audience.","2026-10-30","phRyooIlLN_VEdOah56yY7jkezNYAzUtIwnzt5wS3ko",1794222463444]